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Izumi Brand |
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IZUMI In translation from Japanese “izumi” means "source". Founders of production IZUMI aspired to convey deep meaning of a word meaning "source". IZUMI – a source of inspired perception of a life, reflexion of all sides of variety of world around. The world of beauty, harmony, cleanliness of paints, perfection of lines. The world without distortions. The Japanese hieroglyph «izumi» consists of two elements: "cleanliness" and "water". Cleanliness – a basis of everything, the beginning of all beginnings - one of defining concepts of east outlook. Water is a symbol of a vital stream, continuous movement, that constantly varying, changes the world around. Firmness and flexibility, traditions and the present – two basic principles of creation of technics IZUMI. Ability to see beauty in all – a basis of the Japanese aesthetics. All of it was managed to be embodied in laconic and elegant design of IZUMI. Modern technologies have allowed to display in IZUMI graceful lines of movements of traditional Japanese dance, and imperceptible magic of flight of a brush of the calligrapher drawing hieroglyphs. Accuracy, pedantry, attention to details, spirit of solidarity, unsurpassed level of corporate culture, responsibility and diligence – national character traits of Japanese - became quality pledge, and all known longevity – a basis of reliability of IZUMI's production. Красота цветущей сакуры, белизна снежных вершин горы Фудзи, прозрачность японской живописи, чистота красок и яркость театра Кабуки вдохновили создателей технологий визуализации IZUMI. The beauty of a blossoming Oriental cherry, whiteness of snow tops of Fudzi mountain, transparency of the Japanese painting, cleanliness of paints and brightness of Kabuki theatre have inspired founders of technologies of visualisation IZUMI. The Japanese persistence, self-improvement philosophy, originality of thinking, ability to creatively develop ideas of other cultures and wisdom have directed the country in second half of past century by the way of modernisation. The updating based on traditional values and national features – here in what is a secret of the Japanese economic miracle. Thanks to prompt economic growth, there was possible a long-term financing of various researches. Japan leadership in sphere of high technologies has allowed to use fruits of the newest scientific workings out at creation of production IZUMI. |