Respect - quality reflexion of IZUMI production.

Innovation – reflexion of IZUMI following the philosophy of continuous self-improvement as a way of change of the surrounding validity.

Freedom – perception of the world without distortions, harmony of a life without excessive vanity and burdensome efforts.

Health – distribution of happiness of longevity through an embodiment of the given value in IZUMI production.

Call of duty - ability to bear responsibility for IZUMI production.

Adherence to traditions – the stability of the business dealing which has been checked up by centuries